Do Personal Climate Actions Influence Collective Behavior?

January 10, 2023

Does reminding people of the personal sustainability actions they have taken (e.g., reducing food waste, using low energy light bulbs) reduce their willingness to take collective action (e.g., engaging/participating in political behavior and supporting policy change)? Alternatively, does reminding people of their past personal mitigation behavior lead to an increase in (i.e., positively “spill over” to) willingness to take collective action?

To answer these questions, the Yale Center on Climate Change Communication conducted two experiments, the results of which are published in a new article.

Read more at the Yale Center on Climate Change Communication.